Jordan Knibbe

Skies and Strategies: Delta’s PR Approach to Enhancing Global Travel Experiences

Leave a Comment / PR In Action Blog #6 /

Delta Airlines plane in flight. (travelandleisure.com) In today’s dynamic environment of global travel, planes are more than just a way to get from one place to another. They also have a big impact on how people think about and experience travel. Delta Air Lines, a big name in the airline business, has recently shown off […]

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Cruising the New Era: How PR Influences Travel Choices in Today’s Connected World

Leave a Comment / PR In Action Blog #5 /

Cruize ships docked in the Berry Islands, Bahamas (Photo by Jordan Knibbe) When it comes to public relations, the way people think and act is greatly affected by the mix of social responsibility, organizational management, and digital communication tactics. This week, we look at two interesting case studies that show how PR affects the travel

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Digital Frontiers: PR Strategies in the Travel Industry’s Digital Era

Leave a Comment / PR In Action Blog #4 /

New Sandals Destination in St Vincent. (Sandals.com) The recent landscape of the travel industry has seen success through new marketing strategies. The US Virgin Islands at Routes Americas and the big opening of Sandals Resorts in Saint Vincent and the Grenadines this week provide context for exploring recent PR concepts. These cases demonstrate the essence of our week’s learning objectives:

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Charting Ethical Courses: PR in the Age of AI Travel Solutions

Leave a Comment / PR In Action Blog #3 /

Sailboat sunset in The Bahamas. Courtesy of Jordan Knibbe Artificial intelligence (AI) has become an influential force in everyday life, which includes the world of travel, providing tourists with unmatched ease and personalized experiences. In this week’s post, we dive into the moral and legal issues, as well as the importance of thorough research in public

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New Horizons: How Expedia Group and Sabre Shape Public Opinion in the Travel Industry

Leave a Comment / PR In Action Blog #2 /

In the travel business, companies like Expedia Group and Sabre are changing the story of global travel experiences. Their latest announcements not only show how dynamic the travel industry is, but they are also perfect examples of how to handle public opinion and PR. In this week’s blog post, I talk more about these events

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Navigating Travel Advisories: A Public Relations Perspective on the Bahamas Warning

Leave a Comment / PR In Action Blog #1 /

Sailboat in the Bahamas. Courtesy of Jordan Knibbe The recent travel advisory issued by the U.S. State Department for the Bahamas due to crime concerns underscores the critical role of public relations in the travel industry. This event is a real-world application of the communication theories and goals discussed in our MKTG 214 textbook, particularly

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