Digital Frontiers: PR Strategies in the Travel Industry’s Digital Era
New Sandals Destination in St Vincent. (Sandals.com) The recent landscape of the travel industry has seen success through new marketing strategies. The US Virgin Islands at Routes Americas and the big opening of Sandals Resorts in Saint Vincent and the Grenadines this week provide context for exploring recent PR concepts. These cases demonstrate the essence of our week’s learning objectives: […]
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