Travel News

Skies and Strategies: Delta’s PR Approach to Enhancing Global Travel Experiences

Leave a Comment / PR In Action Blog #6 /

Delta Airlines plane in flight. (travelandleisure.com) In today’s dynamic environment of global travel, planes are more than just a way to get from one place to another. They also have a big impact on how people think about and experience travel. Delta Air Lines, a big name in the airline business, has recently shown off […]

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Cruising the New Era: How PR Influences Travel Choices in Today’s Connected World

Leave a Comment / PR In Action Blog #5 /

Cruize ships docked in the Berry Islands, Bahamas (Photo by Jordan Knibbe) When it comes to public relations, the way people think and act is greatly affected by the mix of social responsibility, organizational management, and digital communication tactics. This week, we look at two interesting case studies that show how PR affects the travel

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Digital Frontiers: PR Strategies in the Travel Industry’s Digital Era

Leave a Comment / PR In Action Blog #4 /

New Sandals Destination in St Vincent. (Sandals.com) The recent landscape of the travel industry has seen success through new marketing strategies. The US Virgin Islands at Routes Americas and the big opening of Sandals Resorts in Saint Vincent and the Grenadines this week provide context for exploring recent PR concepts. These cases demonstrate the essence of our week’s learning objectives:

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Charting Ethical Courses: PR in the Age of AI Travel Solutions

Leave a Comment / PR In Action Blog #3 /

Sailboat sunset in The Bahamas. Courtesy of Jordan Knibbe Artificial intelligence (AI) has become an influential force in everyday life, which includes the world of travel, providing tourists with unmatched ease and personalized experiences. In this week’s post, we dive into the moral and legal issues, as well as the importance of thorough research in public

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